Sunday, 6 June 2010

Running Tings: SMS x Nike Tied Together

Stop Making Sense has joined forces with NIKE to support their TIED TOGETHER campaign, an epic journey in response to a global health crisis.

Five cities. 120 hours of racing. 24 hour relays. This week NIKE, (RED) and people in London, New York, Milan, Berlin and Paris are lacing up and moving through the streets of their city to help fight HIV/AIDS in Africa.

24 teams of London’s most creative ambassadors - including yours truly (alongside the likes of Girlcore, VICE, Work It, Mixcloud, SUP and others) - have joined forces to raise awareness of the ongoing battle against this disease and to help the people suffering from it.

Journeying through the city, each team has devised individual t-shirt designs and routes to broadcast their support and rally behind the cause. We'll also be calling on our rafter of festival DJs to provide a 24-hour musical mix courtesy of Stop Making Sense.

The accompanying exhibition at Nike 1948 concept space in Shoreditch showcases London’s very best talent interpreting, expressing and pressing home the urgency and severity of this worldwide issue.

NIKE will contribute 100% of its profits from the sales of (NIKE) RED Laces to the Global Fund and to support soccer-based programs to help fight AIDS in Africa.

Pictures, info and report to follow!

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